Disciplines
UX / UI Design
Age Scotland supports older people across the country with advice, services and community programmes. The website plays a central role in that support, serving older users, families, carers, donors and volunteers.
The site was designed within existing brand guidelines, with a focus on clarity and ease of navigation. Content is structured to be scannable, helping users quickly find services, advice or ways to get involved.
Accessibility shaped the design from the outset. Motion is subtle and purposeful. Typography and contrast were carefully considered. The site meets WCAG AA standards, supporting users with varying levels of digital confidence.
A user mapping workshop informed the sitemap and primary journeys. Older visitors often arrive seeking advice or services. Others visit on behalf of someone else. Donation, membership, events and volunteering pathways were designed to feel straightforward and reassuring.
Behind the scenes, a modular system allows the team to manage fundraising campaigns, shop purchases, Stripe-powered payments, subscriptions and applications without unnecessary complexity. The structure is flexible but intentionally limited to maintain consistency.
The result is a website designed to support real needs. It provides clarity at moments when users may require reassurance and practical guidance.
Agency: tictoc
Disciplines
UX / UI Design
Age Scotland supports older people across the country with advice, services and community programmes. The website plays a central role in that support, serving older users, families, carers, donors and volunteers.
The site was designed within existing brand guidelines, with a focus on clarity and ease of navigation. Content is structured to be scannable, helping users quickly find services, advice or ways to get involved.
Accessibility shaped the design from the outset. Motion is subtle and purposeful. Typography and contrast were carefully considered. The site meets WCAG AA standards, supporting users with varying levels of digital confidence.
A user mapping workshop informed the sitemap and primary journeys. Older visitors often arrive seeking advice or services. Others visit on behalf of someone else. Donation, membership, events and volunteering pathways were designed to feel straightforward and reassuring.
Behind the scenes, a modular system allows the team to manage fundraising campaigns, shop purchases, Stripe-powered payments, subscriptions and applications without unnecessary complexity. The structure is flexible but intentionally limited to maintain consistency.
The result is a website designed to support real needs. It provides clarity at moments when users may require reassurance and practical guidance.
Agency: tictoc
