Disciplines
Brand Identity
Brand Guidelines
Logo Design
Website Design
UX / UI Design
Invest Glasgow promotes the city as a destination for business and inward investment. A clear identity and information-led website were required to support that ambition.
The identity centres on a rotated G forming a map pin, reinforcing Glasgow as a place. The mark scales across digital and physical applications, maintaining clarity at every size.
The colour palette references the established People Make Glasgow brand, ensuring visual continuity while retaining distinction.
A user mapping workshop informed the structure of the site. Content was organised to prioritise investor needs, including sector insights, data and support services.
Modular components accommodate statistics, reports and multimedia without clutter. Live data integrations ensure content remains current.
Fully responsive and WCAG AA compliant, the site presents information in a structured and accessible way. It supports decision-making by making complex information easier to explore.
Agency: tictoc
Disciplines
Brand Identity
Brand Guidelines
Logo Design
Website Design
UX / UI Design
Invest Glasgow promotes the city as a destination for business and inward investment. A clear identity and information-led website were required to support that ambition.
The identity centres on a rotated G forming a map pin, reinforcing Glasgow as a place. The mark scales across digital and physical applications, maintaining clarity at every size.
The colour palette references the established People Make Glasgow brand, ensuring visual continuity while retaining distinction.
A user mapping workshop informed the structure of the site. Content was organised to prioritise investor needs, including sector insights, data and support services.
Modular components accommodate statistics, reports and multimedia without clutter. Live data integrations ensure content remains current.
Fully responsive and WCAG AA compliant, the site presents information in a structured and accessible way. It supports decision-making by making complex information easier to explore.
Agency: tictoc
