Disciplines
Brand Identity
Brand Guidelines
Logo Design
Website Design
UX / UI Design
Invest Glasgow promotes the city as a destination for business and inward investment. The project required a clear identity and an information-led website that could support that ambition while presenting Glasgow as a confident and credible place to invest.
At the centre of the identity is a ‘G’ that has been rotated to form a map pin, reinforcing the idea of Glasgow as a place. The mark was designed to remain legible and recognisable across both digital and physical applications, from small interface elements to larger formats.
The colour palette draws from the established 'People Make Glasgow' brand, maintaining a visual connection to the wider city identity while allowing Invest Glasgow to retain its own presence.
A user mapping workshop at the start of the project helped shape the structure of the website. Content was organised around the needs of potential investors, with direct routes to sector insights, supporting data and information about services available in the city.
Modular components allow statistics, reports and multimedia to sit comfortably alongside one another without clutter. Live data integrations ensure the information remains current.
Designed to be fully responsive and accessible, the site meets WCAG AA standards. Complex information is presented in a structured and easy-to-navigate way, helping visitors explore Glasgow as a place to invest.
Agency: tictoc
Disciplines
Brand Identity
Brand Guidelines
Logo Design
Website Design
UX / UI Design
Invest Glasgow promotes the city as a destination for business and inward investment. The project required a clear identity and an information-led website that could support that ambition while presenting Glasgow as a confident and credible place to invest.
At the centre of the identity is a ‘G’ that has been rotated to form a map pin, reinforcing the idea of Glasgow as a place. The mark was designed to remain legible and recognisable across both digital and physical applications, from small interface elements to larger formats.
The colour palette draws from the established 'People Make Glasgow' brand, maintaining a visual connection to the wider city identity while allowing Invest Glasgow to retain its own presence.
A user mapping workshop at the start of the project helped shape the structure of the website. Content was organised around the needs of potential investors, with direct routes to sector insights, supporting data and information about services available in the city.
Modular components allow statistics, reports and multimedia to sit comfortably alongside one another without clutter. Live data integrations ensure the information remains current.
Designed to be fully responsive and accessible, the site meets WCAG AA standards. Complex information is presented in a structured and easy-to-navigate way, helping visitors explore Glasgow as a place to invest.
Agency: tictoc
