Disciplines
Logo Design
Brochure Design
Ed Smith is a professional photographer whose work is rooted in place, atmosphere and patience. I have worked with him since the late 2000s, supporting the evolution of his identity across print and digital as his practice has grown.
The identity needed to reflect the character of Ed’s photography without competing with it. The logo icon draws from mountainous forms found in his work. It is simple and restrained, allowing the imagery to take centre stage. The logotype uses Magda, a monospaced typeface that introduces structure while maintaining a quiet presence.
Printed Look Books were designed to showcase sequencing and pacing rather than graphic flourish. Paper choice, layout and spacing were carefully considered so the photography could breathe. Supporting materials follow the same approach, consistent and practical.
The website has evolved through several iterations. Each version has focused on clarity, responsiveness and accessibility, meeting WCAG AA standards. The site functions as both portfolio and marketing tool, ensuring the work is easy to explore on any device.
This long-term collaboration shows the value of steady refinement. The identity continues to feel relevant because it was built on fundamentals rather than trends.
Disciplines
Logo Design
Brochure Design
Ed Smith is a professional photographer whose work is rooted in place, atmosphere and patience. I have worked with him since the late 2000s, supporting the evolution of his identity across print and digital as his practice has grown.
The identity needed to reflect the character of Ed’s photography without competing with it. The logo icon draws from mountainous forms found in his work. It is simple and restrained, allowing the imagery to take centre stage. The logotype uses Magda, a monospaced typeface that introduces structure while maintaining a quiet presence.
Printed Look Books were designed to showcase sequencing and pacing rather than graphic flourish. Paper choice, layout and spacing were carefully considered so the photography could breathe. Supporting materials follow the same approach, consistent and practical.
The website has evolved through several iterations. Each version has focused on clarity, responsiveness and accessibility, meeting WCAG AA standards. The site functions as both portfolio and marketing tool, ensuring the work is easy to explore on any device.
This long-term collaboration shows the value of steady refinement. The identity continues to feel relevant because it was built on fundamentals rather than trends.
