Disciplines
Website Design
UX / UI Design
The Queen’s Nursing Institute Scotland supports community nursing across the country. As the organisation evolved, its website needed to better reflect its purpose, impact and areas of support.
The redesign focused on simplifying structure and strengthening key journeys. Content was reorganised to foreground impact and clarify how nurses and supporters can engage.
The sitemap was reduced to remove friction. Navigation and calls to action were clarified, particularly within the donation journey.
Typography and visual elements were refined to improve readability and bring greater cohesion. Brand updates were subtle, maintaining familiarity while introducing a more contemporary feel.
The site was designed around modular components, giving the internal team control over content updates. Accessibility was considered throughout, ensuring the platform meets WCAG AA standards.
The outcome is a website designed to support both communication and action, helping users understand the organisation’s role and contribute where appropriate.
Agency: Imaginary Friends
Disciplines
Website Design
UX / UI Design
The Queen’s Nursing Institute Scotland supports community nursing across the country. As the organisation evolved, its website needed to better reflect its purpose, impact and areas of support.
The redesign focused on simplifying structure and strengthening key journeys. Content was reorganised to foreground impact and clarify how nurses and supporters can engage.
The sitemap was reduced to remove friction. Navigation and calls to action were clarified, particularly within the donation journey.
Typography and visual elements were refined to improve readability and bring greater cohesion. Brand updates were subtle, maintaining familiarity while introducing a more contemporary feel.
The site was designed around modular components, giving the internal team control over content updates. Accessibility was considered throughout, ensuring the platform meets WCAG AA standards.
The outcome is a website designed to support both communication and action, helping users understand the organisation’s role and contribute where appropriate.
Agency: Imaginary Friends
